Running & Walking Changes Lives

That's why we've created Every Run Counts

We'll keep you moving and moving happily

Here's how it works

Join our virtual challenges

and discover new routes and locations

Experience the power of reward

to stay active

Explore & find

the right events for you

Use exercise to support

charities and community organisations

Plus Free interactive games !

Your Journey begins at Land's End.

Track your progress on the route maps and reward yourself with medals to display on completion of each section, providing motivation to keep going and inspiration to others.

Complete all 20 routes and you will arrive at John O'Groats, having covered over 2000 miles.

A walk or a run, long or short, fast or slow - it's all good!

Add your daily activity manually or connect a mobile phone or compatible wearable to automatically update your Journey.

Let's face it, keeping going can be hard

90% of people quit exercise within 3 months of starting

but we're here to change that

And along the way we'll be supporting community organisations and charities.

Milestone medals
to keep you motivated
Event Listing
Discover something new
Interactive games
with prizes